Why We’re Bringing More Hawaiian Handmade Products to Ohana Underground (And What That Means for You!)
At Ohana Underground, our story has always been about family, connection, and sharing products we genuinely believe in. Over the past year, many of you have joined us on this journey—shopping for everything from snarky tees and watches to ColorStreet nail sets and unique gifts. We’re grateful for your support and excited to share what’s next for our ohana.
A New Chapter: More Hawaiian, More Handmade, More Heart
We’re in the process of a big transformation here at Ohana Underground. Our goal? To bring you even more Hawaiian-inspired and handmade products that embody the values we cherish: Living Pono (living righteously), caring for the earth, and spreading the spirit of aloha.
Why the change? As a family business, we believe in evolving with intention. Hawaii’s culture, creativity, and respect for nature inspire us deeply. We want to celebrate these traditions—not just in name, but in every product we offer. That means working directly with Hawaiian artisans, focusing on sustainable materials, and telling the stories behind every item.
What’s Coming Soon
- Handmade Hawaiian Goods: We’re searching for talented makers in Hawaii to bring you authentic, handmade treasures—think jewelry, home décor, and more. (If you know a Hawaiian artisan who’d be a great fit, let us know!)
- Sustainable Self-Care: Our partnership with Filthy Farmgirl Soaps will continue, and we’re exploring even more natural, eco-friendly bath and beauty products inspired by the islands.
- Hawaiian Coffee (Stay Tuned!): We’re working on launching a line of Hawaiian-themed coffee drinks—perfect for those slow mornings or to share with friends.
- Cultural Storytelling: Every product will come with a bit of its story—origin, significance, and how it connects to Hawaiian beliefs and values.
What Does This Mean for You?
- A Curated Shopping Experience: Over the next year, you’ll notice our catalog becoming more focused—fewer mass-produced items, more meaningful finds.
- Supporting Real People: Your purchases will help support small businesses and artisans in Hawaii, not just big corporations.
- More Aloha, Always: We’ll keep the spirit of family and aloha at the heart of everything we do, from our packaging to our customer service.
We Want Your Input!
This transition is for you—our customers, our community, our extended ohana. What Hawaiian-inspired products would you love to see? Do you have a favorite artisan, tradition, or story you want us to feature? Drop a comment below, send us a message, or connect with us on social media. Your feedback will help shape the next chapter of Ohana Underground.
Mahalo for being part of our journey. Here’s to living pono, sharing aloha, and discovering new treasures together!