We Found Our Why
We didn’t just change products—we changed purpose. When we launched Ohana Underground, we were explorers. We tested familiar brands to learn what resonated and to keep the lights on while we figured out who we were.
Visits with Natalie’s family in Hawaiʻi clarified the answer. We want to champion handcrafted, meaningful, community-driven goods—pieces with story and soul, created by makers we know by name.
To make space for that future, we’re closing a chapter with our Before We Found Our Way sale. It’s not a liquidation; it’s an honest marker on the journey.
“Fewer, better, truer.”