The Visit That Reframed Everything
Natalie’s family welcomed us in the most ordinary, wonderful ways—meals, stories, laughter. That hospitality isn’t a tourist amenity; it’s a responsibility. In Hawaiian, the word is kuleana: what you are answerable to.
We realized our store shouldn’t just ship things; it should carry culture with care. That’s the moment our direction changed.
“When you’re welcomed, you owe reciprocity.”