At Ohana Underground, our journey has always been guided by family values, a love for quality products, and a deep respect for the spirit of aloha. As we look to the future, we’re excited to share a transformative vision for our brand—one that stays true to our roots while embracing a new chapter.
As our current inventory finds its way into the hands of our amazing customers, we are preparing to transition Ohana Underground into a Hawaii-first model. This shift represents more than just a change in products; it’s a commitment to bringing the heart, culture, and craftsmanship of Hawaii to the mainland and beyond.
**Strategic Partnerships with Hawaiian Makers**
Our new focus will be on forming meaningful partnerships with Hawaiian brands and makers who share our values of sustainability, authenticity, and living pono. These collaborations will allow us to offer products that are not just inspired by Hawaii, but are truly *of* Hawaii—crafted by hands that carry generations of tradition and aloha.
**Ohana Underground: A Bridge to Hawaiian Culture**
The name “Ohana Underground” has always symbolized family and connection. Moving forward, it will also represent our mission to serve as a bridge between the islands and the world. Through our carefully curated collections, we aim to share the vibrant spirit of Hawaii—its art, its stories, and its soul—with people everywhere.
**What This Means for You**
For our loyal customers, this transition is an invitation to join us on this exciting journey. As we phase out our current inventory, we encourage you to explore the treasures we have now while looking forward to the unique offerings to come. Our future collections will reflect the beauty and essence of Hawaii, from handmade goods to sustainable products that honor the land and its people.
**Aloha, Always**
This evolution of Ohana Underground is rooted in our core belief that business is about more than just products—it’s about community, culture, and care. The spirit of aloha will guide every step of this journey, and we are honored to have you with us as we take this leap.
Thank you for being part of our ohana. Together, we’ll celebrate the beauty of Hawaii and share its magic with the world.