About Us

Aloha and welcome to Ohana Underground!
We’re Eric and Natalie, a husband-and-wife team with a passion for bringing a little more aloha spirit into everyday life. Our journey began with a simple idea: to share products we truly believe in—products that reflect our values, celebrate family, and spread positivity.

Inspired by the rich culture and natural beauty of Hawaii, we set out to create a shop that’s more than just a marketplace. For us, “ohana” means family, and family is at the heart of everything we do. From our Colorado home, we’ve spent countless evenings dreaming, planning, and curating items that inspire joy, connection, and a sense of belonging.

Our shop started with a wide variety of products, but as we’ve grown, so has our vision. Today, we’re focused on offering handmade, Hawaiian-inspired goods that honor the land, the people, and the traditions that inspire us. Whether it’s a bar of Filthy Farmgirl Soap, a custom tumbler, or a snarky tee, every product is chosen with care—and a dash of aloha.

At Ohana Underground, we believe in living pono—doing what’s right, caring for the earth, and treating everyone with respect and kindness. Our vision is to become a bridge between the islands and the mainland, sharing authentic, handmade Hawaiian products with customers across the country.

We’re committed to sustainability, supporting local artisans, and telling the stories behind every item we offer. As we transition our shop to focus on Hawaiian-made goods, our goal is to build a community rooted in family, positivity, and the aloha spirit. We want every customer to feel like part of our ohana, no matter where they are.

Thank you for being here, for supporting our dream, and for helping us spread a little more aloha in the world.
Mahalo!